Description

Join us for a lunch-and-learn presentation by Joe Calamusa on the 10 Trends in Modern Selling.

Learning and applying the Ten Trends in Modern Selling allows you to prove quickly, clearly, and sincerely that you are a salesperson of the future rather than from the past. Sales have a humiliating history. We want to separate ourselves from the past, allowing that separation to create distinction. We can no longer build a business on the blind loyalty of a buyer. The customer can see me and through me to my company. I must show them my relatability, credibility, and versatility. The buyer's entry barriers have now been built high enough to repel sellers who attack by blasting out emails, banging out phone calls, dropping in, or dropping off. Though that may have been perfectly suited for the past, entry now is by invitation only. This session will explore and apply Ten Trends seen across industries that will allow you and your business to rise above in 2024.

About Joe Calamusa
Joe Calamusa is the Managing Director of The University of Alabama Sales Program and a Clinical Professor of Marketing in the Culverhouse College of Commerce. The UA Sales Program is the nation's largest center for sales education, teaching almost 1,500 students per year and contributing over $300,000 in annual scholarships to its students. Joe teaches the Program's introductory course, Professional Selling, to over 300 students each semester. His role in the Program is to continuously update its purpose, support the pursuit of its priorities, aid in the creation of curriculum, and lead its Professors and Directors. 

Joe is a founding partner of Sales & Leadership Development Group (SLDG). Formed by Professors at The University of Alabama, SLDG is a training and consulting firm focusing on the modernization of sales and leadership principles and processes. The firm partners with leaders in technology, health care, consumer packaged goods, industrial products, financial services, energy, and human resources. Projects vary across almost every imaginable aspect of sales, marketing, talent, and leadership, but the firm's partners approach every endeavor with 2 constants: all content is customized for the client and all conclusions are rooted in research. Joe's roles in SLDG include leading the creation of sales and leadership topics, collaborating to customize content for specific projects, and delivering training and development sessions.